Why End-to-End Marketing Really Matters

End-to-end marketing is a unique digital marketing strategy where the experts take a look at your marketing processes as parts of a whole and allows them to look at the whole customer journey, instead of looking at a broad picture or vague metrics. This way marketers get a visitor level view of your analytics that can provide unique and interesting metrics. 

Essentially, end-to-end marketing tells you what the customers’ needs are, how to offer solutions to what customers’ needs are and understanding communication strategies where the customer is the focal point.  

What Happens When You Get It Right

When you work with a great marketing agency here are some of the benefits you get from the end to end process. 

 #1. More Sales Overall

This may feel obvious, but it’s important. When you give your customers a clear data based sales funnel and you know where the prospects are so you can grow your sales organically over time. 

#2. Retain Your Customers

Most business revenue is not from new people coming to your brand, it is from the people who already know your brand. By engaging in end-to-end marketing you can help get information about yourself to the people who already know about your brand and bring them back for another sale.  

#3. Improve Marketing Overall

Your marketing for your brand will have some things that work and some things that don’t. By using an end-to-end approach, you can easily see the pro’s and con’s in order to tailor an even more successful marketing approach for the future.  

What Happens if You Skip It

If you skip end-to-end marketing there are many issues that will arise, as we’ve outlined below. 

#1. You Can’t Track Everything

Unless you happen to be one of the top worldwide experts in Google Analytics, you probably haven’t maximised the options on hand to you when it comes to tracking actions available on your website. Without end-to-end marketing, there are certain things you won’t be able to track and these include:

–       Form submissions

–       Live chat sessions

–       Phone calls

–      Emails

– Store visitors

– Social media numbers

With end to end marketing, no matter how obscure the metric is, you can use it to paint a picture of how your digital marketing campaigns are working together as a whole sales funnel.

#2. You Get Poor Lead Data

If you skip end to end marketing, what you’re doing is leaving all aspects of your marketing as different compartments. These compartments rarely interact so you can’t track the leads coming from your link building campaign against the leads from google searches to the leads from website clicks. This means you get fragmented data and miss the story they’re painting as a whole. Instead, you can work with one marketing agency for everything, and this is key to managing the end-to-end nature of your marketing strategy.  

#3. The Customer Journey Might Be Too Long

Did you know that Google Analytics only tracks data for 90 days? So, if your user takes longer than that to complete their customer journey, or their customer journey happens across many marketing fronts, you may have too long of a customer journey, and you’ll never know it. If your customer’s journey is too long, they’re less likely to get to the end point of making a purchase. They’re more likely to be stuck somewhere in the middle and you’ll never know where you lost them, or why.  

Choose Blurn for Your End-to-End Marketing

Our team at Blurn Marketing Australia is the favourite of many local businesses for full service end to end marketing. Why? It’s because we know how to use it to make sure you can also get benefit from our end-to-end digital marketing services in the new year.

Contact us anytime and let’s talk end to end marketing for 2024!