Benefits of using QR code menu in your restaurant

Providing your customers with the best experience is key for all restaurant owners and ease of ordering can have a big impact on a customer’s overall experience. 

If you haven’t already, you might want to consider adopting a QR code menu in your restaurant. 

What is a QR code menu?

A QR code menu is a digital version of the menu, through which customers scan a code on their smartphone which allows them to view the menu. They can then use this to select items and place their order. 

A method of contactless ordering, QR code menus allow customers to pay at the same time they place their order without having to get out of their seats. 

QR code menus emerged during the time of COVID and the need for social distancing, but many restaurants have kept this as part of daily operations, and there are numerous benefits as to why your restaurant may want to adopt QR code menus permanently as well. 

Quick ordering

QR stands for ‘quick response’, and that’s just what you’ll get. Customers don’t want to feel rushed, though they want their orders taken promptly. A QR code menu allows customers to place orders as soon as they’re ready. This can provide a more convenient and seamless experience for them. 

If you have a QR code menu, customers can also review the menu and even place their order while waiting to be seated. 

As well as a quick ordering experience for customers, speeding up the process of ordering can help you increase table turnover, so you can serve more customers and increase your sales. 

Eliminate menu sharing

Having a QR code menu means removing the need for physical menus. This eliminates the annoyance of menu sharing, as no menus are passed around the table. Service can slow down when customers have to wait for others to look through the menu, but with a QR code menu, everyone can look at the menu on their phone.

Having multiple people touching physical menus can also spread germs. Removing physical menus can help you improve hygiene within your restaurant. 

Easily update your menu

When you have a physical menu, updating it can be time-consuming and costly. With a QR code menu, you don’t need to worry about replacing old menus as changes can be made quickly and easily. 

When you run out of something in the kitchen, you can update the menu with just the touch of a button. You can remove or add menu items depending on availability, which will help avoid disappointed customers. You can also easily highlight any daily specials. 

Being able to update your menu in real time can help simplify daily operations, as staff won’t need to worry about communicating changes to the menu to customers. 

Take the pressure off staff

When the restaurant gets busy it can be harder for staff to take down orders in a timely fashion, and they can easily get overwhelmed. 

Simplifying the ordering process will leave your serving staff with more time to focus on providing a better experience for their customers. 

With a QR code menu, customers also don’t feel pressured to order as they might with a staff member waiting on them. They can take their time deciding on their order. 

Show off more food images

They say a picture is worth a thousand words, but unfortunately, there isn’t always space on a physical menu to include images of each dish. 

With a QR code menu, you have space to include an image of every dish on your menu. This can help make your menu more appealing to customers. Seeing what the dish looks like can help customers when making their orders. They will be more likely to be happy with their choice, as they know what they’ll get, and having more images on your menu may even tempt them to try multiple dishes. 

It can be easier to improve overall menu design by adding images to make your customers’ mouths water. You can also link to your social accounts and website, so people can see your delicious dishes at any time. 

Eliminate paper waste

By adopting a QR code menu, there will no longer be any need to print out menus. This can help your restaurant save money on printing costs and eliminate paper waste, which is also beneficial for the environment.  

While there will be cost involved with the initial set-up of your QR code menu, it is generally a more cost-effective solution for restaurants in the long term. 

Less chance of miscommunication

It can be easy to misunderstand or not hear properly when ordering in a restaurant, and it can be frustrating for both customer and the staff. 

When selecting for themselves, customers can order exactly what they want. Having a QR code menu helps to eliminate the potential human error of the wrong order being taken. It can also make it easier for customers to make alterations to their orders. 

Overall, a QR code menu allows your customers to browse and select from a menu with ease, creating a more enjoyable dining experience.