Behind the Scenes of “Robinson Crusoe”: Andrea Zannetti’s Role in the Award-Winning Animated Film
In the competitive world of animated films, capturing the attention of audiences can be a challenging endeavor. When StudioCanal set out to promote their animated version of Robinson Crusoe, they knew they needed a fresh approach. This is where Andrea Zannetti, a talented content advertising producer, stepped in to weave his magic. Having previously worked on successful campaigns for brands like Airbnb and Sony, Andrea was entrusted with the task of putting the film in the spotlight.
Andrea’s success in entertainment marketing didn’t happen overnight. He earned his degree at one of Italy’s most prestigious colleges, started his career in the UK, and then moved to Los Angeles. As an international professional, he felt intimidated beginning a career in a foreign country, but he remained resilient. He has admittedly fallen repeatedly, but with each fall, he found the strength to get back up one more time, never letting setbacks deter his pursuit of success.
One of the key lessons Andrea learned early on was the importance of maintaining positive relationships. He firmly believes in never burning bridges and always striving for clear communication. These principles became invaluable as Andrea embarked on the promotional campaign for Robinson Crusoe. He knew the power of collaboration and sought to forge connections with influential voices who could amplify the film’s message.
To engage the target audience of young people, parents, and families in the UK, Andrea’s strategy involved partnering with well-known and trusted “mummy bloggers.” These bloggers, such as Jen Walshaw from Mum in the Madhouse and Tigger Too from Boo Roo and Tigger Too, possessed a strong online presence and a genuine connection with their readers. By carefully selecting and reaching out to these influential bloggers, Andrea was able to enlist their support in promoting the film.
The impact of Andrea’s collaboration with the mummy bloggers was integral to the launch of the film. Their enthusiastic posts about Robinson Crusoe generated a groundswell of interest bolstered by the trust they had established with their loyal followers. This organic approach to promotion created a level of authenticity that traditional advertising could never replicate. StudioCanal’s John Trafford-Owen expressed his admiration and gratitude for the outstanding results Andrea achieved through this innovative campaign.
The success of Robinson Crusoe not only propelled Andrea’s career forward but also caught the attention of other production companies and studios. Hollywood Gang, led by CEO Gianni Nunnari, was particularly impressed by his fresh ideas and unique marketing approaches. They recognized the need to strengthen their online presence and turned to Andrea for guidance.
Collaborating with Hollywood Gang presented Andrea with an exciting opportunity to shape their image in the digital landscape. He envisioned showcasing their impressive library of past projects, including acclaimed films like The Departed, 300, and Silence. By carefully curating social media channels that reflected Hollywood Gang’s style and identity, Andrea aimed to capture the essence of their classical European influences intertwined with American gangster narratives.
Andrea Zannetti’s ability to wear multiple hats and navigate the ever-evolving landscape of the entertainment industry has set him apart. While working on the critically acclaimed film Robinson Crusoe, he faced challenges and reaped rewards, gaining international recognition for his innovative strategies. Looking to the future, Andrea aspires to establish his own entertainment company. With his determination and original approach, he is posed to make a lasting impact on the industry. He serves as an inspiration to aspiring professionals, demonstrating the power of resilience and creative thinking in the world of entertainment.
