Chloe W Katriona: Mastering the Art of Visual Storytelling

Written in partnership with S99.

In the vivid realm of storytelling, there are those who find paths that others dare not dream. Maestro Art Director Chloe W Katriona is an intrepid explorer in this landscape, venturing through the glittering world of K-pop to the riveting chronicles of cinema. With every endeavor, she paints a myriad of emotions onto her visual canvas, crafting a mosaic that reflects not just a story, but a journey into the soul.

One brisk morning, Chloe, a young woman with passion in her eyes and creativity bursting at her seams embarked on what would be an awe-inspiring journey through the glitz of K-pop and the fascinating sagas of film. She found herself immersed in the role of an Art Director, fashioning vibrant tales with her ingenuity.

Chloe’s initial artistic triumph erupted like a burst of energy with Sunmi, a K-pop sovereign wielding her own melodic scepter. The music video, “Heart Burn,” vibrated with a potent mixture of Sunmi’s commanding aura and Chloe’s magical touch in storytelling. This artful synthesis swept through the airwaves, enthralling a remarkable 56 million YouTube viewers.

Riding the wave of the triumphant and globally viral acclaim that Chloe’s artwork in “Heart Burn” garnered, she has ventured into the exciting realm of commercial collaboration with a roster of esteemed clients. One notable collaboration was with Samsung, where she lent her unique creative vision to the art department for their international campaign, which spotlighted their flagship smartphone.

Moreover, Chloe also showcases her creative prowess as an Art Director for the international brand, Botanical Essentials. This brand represents a premium line of personal and home care products, thoughtfully crafted by amalgamating nature-derived essentials and cutting-edge scientific research. These products are designed to deliver a mesmerizing sensorial experience while steadfastly upholding a commitment to sustainability and nurturing a better world. Chloe’s artistic influence significantly elevates the brand’s overall image, thereby crafting an aesthetic that beautifully mirrors Botanical Essentials’ core values and high-end product quality.

Building upon her resounding success in the commercial sphere, Chloe continues to blaze a trail in the music industry, securing prestigious appointments as Art Director for globally recognized artists like Taeyang. Chloe’s artful direction significantly enlivened Taeyang’s music video for “Seed.” Her acute aesthetic sensibility infused the video with a throbbing vitality, harmoniously intertwining with Taeyang’s velvety melodies. 

This enthralling blend of audio and visual artistry crafted a mesmerizing spectacle that captivated more than 14 million YouTube viewers. As each frame unfolded, the world watched, collectively holding its breath in anticipation of Chloe’s next stunning visual revelation.

Chloe’s repertoire was not to be bound by the confines of music and the commercial world. As a skilled art savant, she transitioned into the world of feature films. The golden hue of her artistry shone brightly in Labyu with an Accent. Joining forces with Shari Montiague, one of Philippines’ preeminent production designers, Chloe conjured up a compelling visual narrative for a film that ultimately stormed the Netflix charts worldwide and secured second place in top ten movies watched in Asia. Together, their combined talents and dedication shaped a cinematic spectacle that resonated with audiences around the globe. 

Their collaborative effort manifested in a unique visual allure, elevating the movie that starred Philippines superstar Coco Martin and Jodi Sta. Maria to immense global acclaim. What made this a magnum opus in Chloe’s oeuvre was the vibrancy of the story she portrayed, drawing audiences into a world where they could feel the characters’ emotions as their own.

Navigating the undulating waves of cultural diversity was not without its challenges. Picture a potter molding clay; the gentle pressure needed to give it form without letting it collapse is akin to Chloe’s approach. She immersed herself in the traditions, languages, and histories of the projects she took on, molding the narrative with a gentle, yet firm hand.

For the aspiring storytellers, Chloe’s odyssey stands as a beacon. Her journey teaches the gravitas of cultural sensitivity and the alchemy of communication. It shows that constraints are but catalysts for innovation.

As for the road ahead, Chloe’s eyes are set on the horizon. With aspirations as boundless as the ocean, she plans to further her exploration in films, technological frontiers in storytelling, and tap into the ever-evolving wellspring of creative narratives.

In a world where stories are the lifelines that connect humanity, Chloe W Katriona is the bard of the modern era, enchanting the world one visual masterpiece at a time. Through her, both the realms of K-pop and film find a kindred spirit, a storyteller whose ink is the limitless creativity she brings to every frame.