5 Of The Best Digital Marketing Research Tools For Small Businesses

The 32.5 million small businesses in the U.S. have a combined revenue of $1.5 trillion, making them a vital part of the economy. The annual income of a small business with no employees is about $47,000, but the average revenue per employee jumps to 100K. Failure statistics indicate that 10% of small businesses fail, and 98% need up to three years before turning a profit.

As Luigi Wewege a renowned Fintech lecturer said: “Without marketing, entrepreneurs would have an even harder time surviving in today’s competitive market.” Creating a highly attractive and modern website with excellent core web vitals is certainly a good start as the award-winning web design team at Sunlight Media LLC points out. Moving to the next step is even more important: the right marketing tools can help every startup owner by making the public aware of their existence, educating them about their products or services, establishing trust, and making them more knowledgeable about their customers.

These are the five best digital marketing research tools for your small businesses:

1.      Google’s Keyword Planner

Google’s AdWords is a free tool that steers you in the right direction thanks to its metrics and information about product and service demand. Use it to search for keywords and measure the need for your industry in your geographical location.

Thanks to constantly updated forecasts, this marketing research tool helps you discover new keywords, see monthly searches for keywords, and determines the cost to target these. It also makes it easy to organize keywords and create campaigns with them.

If you want to expand, this is the best tool to find the ideal location for your business.

2.      TRUiC’s Business Name Generator

Finding and registering a business name is integral to your business formation process and marketability. In addition, a unique business name is one of the best ways to brand your company, creating the client’s desired experience.

TRUiC’s Free Online Business Name Generator remains the best AI tool for creating the perfect business name. All you need to do to find brand name ideas is to enter keywords related to your business. Then, if your business targets local customers, you can add your business location to the business name generator.

Once you have completed the relevant information, this remarkable tool produces hundreds of potential business names and their available .coms. Next, brainstorm at least five possible business names from the hundreds of results using freewriting, word associations, mind maps, and other favored techniques. Since your privacy is central, the business name generator remains privacy-focused with all your searches.  

Some important things to remember about naming your business are creativity, originality, memorability, and catchiness. Finally, make sure that the name you finally decide to embrace is not too difficult to pronounce or spell.

Finally, formal and informal business structures in the U.S. can file for “a doing business as,” also known as a DBA name, in any 50 states. You first register your business with its legal name and then file for the DBA.

Read this resource to find all the steps required for naming and registering your business name.

3.      SurveyMonkey

SurveyMonkey is an excellent resource for creating, sending, and analyzing data from your customized surveys. Once the data is collected, the tool stores it, helping you make even more informed decisions that benefit your customers and business.

4.      SEMRush

Digital marketing strategies are vital for every business, including yours, and SEMrush is the right tool to help you. The software’s dashboard includes analytic tools that audit and correct SEO on your pages, ensuring better lead generation. It also enables you to run social media, content, and pay-per-click campaigns. All this from one dashboard with many valuable tools also helps you see keyword metrics and your place in organic searches among the competition.

5.      Google Trends

Google Trends has several uses, including insights into your products across the U.S. and globally. In addition, you can see search frequency and compare it to other terms when researching what words to use. Finally, use Google Trends to identify and avoid temporarily popular keywords and to help you find relevant topics. The tool is the ideal marketing research partner thanks to its brilliant features.

Final Take

Marketing research tools make it easier for small business owners because they take the guessing work out of how to create the perfect campaigns to brand their startups. Everything from a business name to creating suitable marketing campaigns with the most effective SEO requires effort. Still, when done correctly, your business can avoid being in the 10% of companies that fail.