Why is website design so important for online casinos?
We’d be shocked if online casinos don’t make up the majority of the gambling industry’s revenue by the end of the decade. Thanks to the pandemic and the rise of technological resources, millions of players have flocked to digital casinos to get their gambling thrills instead of heading to a physical space.
The rise in demand for online casinos has led to a rise in competition among sites. When players look for a new site, they’re looking for a site with great bonuses, a huge selection of games, and the quickest payout period. But the design and layout of the casino’s website should be a factor in their decision too.
Yes, you heard us right. Website design is more important to the online casino experience than most people think. Before you make a deposit, or take your first spin on the digital slots, the website is the first judge of character for an online casino. Here’s why that matters.
Ease of use
This should be a no brainer, but if users can’t find anything on your site, they’re not going to want to use it for long. When players are searching for an online casino, it’s important that they can find the games they want and info on welcome bonuses as soon as they log on. You’ll notice a lot of online casinos make their front page a bit busy, but it’s because it allows them to get all the important info out first.
The reality is most players don’t necessarily care if the site looks aesthetically pleasing, but that it’s functional, and they can access the resources they need. If you’re struggling to design your casino website, the solution to your web projects is functionality.
Secure data transfers
When designing any type of website where you’re taking personal data, you need to make sure security is key. This is even more crucial with online casinos because you’ll be collecting IDs, credit cards, and billing information. It may seem low priority for gamblers, but if you want them to trust your site, you need to make sure it’s safe and secure for data entry.
You can learn more here about how to secure your website from hackers and data miners. But the important features you need to remember are SSL encryption, up-to-date drivers, and a web application firewall. Depending on how popular your website is, you may want to add additional security features to help.
Keep your load times down
While we did say having a busy home page is a great way to get information out in the open, it can make it harder for your website to load. Players don’t want to wait long to get their favorite games pulled up. The less crowded and chaotic your web page looks, the quicker it will load, and the happier your customers will be.
Consistency
Lastly, you need to make sure your website looks the same from page to page. You want your website to feel consistent and organized no matter what page you’re on. More importantly, you want the branding of your online casino to carry forward on every page of the site. It’s a very important way of making your customers feel connected to your casino.
This means making sure text size and font are the same across the whole site. Every page has a similar if not the same background. Color coordination with the logo is in place. There’s so many design steps you need to keep in mind when creating your website for your online casino, so that way no matter where your customers are on your site, the page feels like your brand.
