Record sales & an Astonishing 2.98% Conversion Rate on Online Ad Campaigns: How We Did It

If your business is not visible online- it might as well be non-existent. An invisible brand is NEVER going to connect with audiences or turn in any profits. If the people at the helm of it are smart, they will go to a good digital marketing agency and ask for help.

The owner of a wellness brand catering to people with diabetes understood that, and they approached Team Brandloom. Within just six months of us working with them, they saw unprecedented traffic to their website and a great jump in their sales.

Their story makes clear that businesses MUST invest in digital marketing to survive. Today, where people live their entire lives on the internet- if you want to catch someone’s attention- you have to appear in their line of sight in the online world.

Here’s how this all went down.

When Distance Doesn’t Matter: What We Did For Our Client While Sitting in Mumbai

During the pandemic, this wellness brand catering to people with diabetes approached us. The brand had barely gotten off the ground when the entire world had to adjust to the new normal.

Our client had many issues they needed help with:

1. Their website had ZERO traffic
2. The brand had practically no online presence
3. They were running ad campaigns online but were losing money on the same.

Working with a client from another location during the pandemic presented a new set of challenges. However, with some smart adjustments, our team, sitting in Mumbai, was able to stay on top of it and deliver the promised results.

This is the strategy we implemented.

Understanding the Problem: When Experts Weigh in

The first step to solving a problem is identifying and understanding it. If your brand has no online visibility, it poses a serious challenge. To find a solution, the best thing to do is ask professionals from a reputed digital marketing agency to audit your website and diagnose the problems.

Which is what our starting point was too. We started with the client’s website because we wanted to understand WHY it was not getting any traffic.

Because the website had no visibility, it wasn’t pulling in any traffic. As a result, the company was not seeing any sales.

We started by auditing the website, which had multiple problems.

1. The website structure was faulty
2. Many links were directed to blank pages, and 301 errors
3. The URLs were unoptimized
4. It was a very slow website
5. The content was thin and not SEO optimized
6. The site was updated after long periods of time.

Together, these issues made for an unoptimized website that Google was not “seeing.” The website was also not following Google’s EAAT principals (Experience, Expertise, Authority, Trustworthiness).

So our team started fixing these issues one by one.

Improving Online Visibility and Getting 3X Traffic in Just 6 Months

If your website has problems with online visibility and trouble attracting traffic- instead of fly-by-the-night “marketers,” you should consult a top digital marketing company in Mumbai. Mumbai is the financial capital of India- and you can find some great marketing firms who you can team up with. Go with a reputed one like BrandLoom, and your efforts will pay off.

Our client did the same thing. They directly approached us instead of leaving it to individual marketers who promised unrealistic results.

We started working with them, and this is what we did:

1. Fixed the website structure to make it more crawlable for Google’s bots. 
2. Optimized URLs and resolved the 301 redirects.
3. Fixed page load issues so that the site became faster.
4. Optimized existing content so that the pages started to rank for relevant keywords.
5. Created and implemented a detailed content strategy, which ensured that the site was updated regularly with well-researched, clean content on matters their target audiences were interested in. This not only helped them start ranking but also made sure that audiences kept coming back to them.
6. Since this website came under the YMYL category (Your Life Your Money) specified by Google, the content had to match Google’s EAAT algorithm. We started updating info-rich blogs which were reviewed by doctors and specialists.
7. To build credibility, our team also created author profiles with clear bios and proper social links for their website.

Just within six months of us starting the work on their website, our client started getting

1. 3X ORGANIC traffic
2. 3X increase in clicks 
3. 4 X increase in impressions on Google. More people could see the website on their SERPs for relevant keywords.

Now that their website was set up, we turned our attention to sales.

Getting Great Sales While Maintaining Good ROI- What a Good Digital Marketing Agency Can Achieve

Companies that want to sell online must run good paid campaigns occasionally. Running a campaign on television or print is very expensive, and with media consumption habits changing across the board, success is not guaranteed. Online advertising campaigns are a great way to ensure sales while providing a good return on investment.

Our client had many products for people with diabetes. Their online store had drinks, food items, slippers, shoes, health supplements, chocolates, etc. The only problem was- nobody was buying them.

Our client had run digital advertising campaigns earlier- all that did was cost them money. They saw little sales while the cost of acquisition kept denting their income.

So we took it upon ourselves to design and run a good advertising campaign for them for sales. We promised them a hit this time, and this is what we did:

1. Audited the product pages thoroughly to identify the right landing pages.
2. Identified the keywords related to the products and sorted out the ones that perfectly balanced search volumes with competition.
3. Created keyword-rich, eye-catching ads for all platforms.
4. Ran the ads on Google, Facebook, and Instagram. We created info-rich ads with attractive visuals for the social platforms and targeted them at the intended audiences.

Our efforts paid off. The client saw some RECORD sales.

1. We achieved a FANTASTIC conversion rate of 2.98%. Keep in mind, for paid marketing campaigns, 1% is regarded as a “good” statistic.
2. Our social media campaigns resulted in 4.14% in ecommerce conversions. This was also a great figure.
3. Overall, our ecommerce conversion rate was at 2.50%.

The ad campaign was a great success. Many products were sold, and the client made a solid profit.

Conclusion

Our client’s story establishes that businesses can turn a new corner in the hands of an expert digital marketing consulting firm. If you want to grow your business or reach your short-term goals- partnering up with a top digital marketing service provider can do wonders for you. Try going for full-service agencies that can do ALL the work for you under a single roof. While choosing an agency, you must examine its experience, client portfolio, performance record, and professional reputation. 

Remember, if you want to stay in business- you must be seen by the right people at the right place and time. A reputed digital marketing firm from Mumbai like BrandLoom can do that for you- no matter where you are.