How Exactly Do Investor Outreach Services Work In 2023| Spectup
Today, funding is one of the five vital factors that influence the success of every startup business. Funding doesn’t only increase your business visibility in the market. In addition, it also helps to add value to your business. Furthermore, funding is important to show your potential customers, investors, and partners that your business is certainly worth considering. The first important step to getting funds for your business involves carefully creating the best investor outreach plan.
In the rest of this post, you’ll discover a few step-by-step guidelines on how to do investor outreach programs the right way.
1.Conduct market research
The first thing we’ll advise you to focus on when doing an investor outreach program is market research.
Market research is important for all start-ups for many reasons. As a new business owner who is looking for funds, market research is very important for you to better understand why an investor would want to fund your business. You’re researching the market to identify your potential investors.
2.Research your target investors
After conducting market research, what next? Now, you need to research your target investors and create a list. To get the best results, we’ll advise you to narrow down your research by using only the following factors:
- Location
- Check size
- Stage focus
- Portfolio makeup
- Fund size
- Market focus
With these aforementioned factors, you can easily filter your search and choose only the right investors to work with.
3.Create your investor list
After researching the target investors, the next thing is for you to start creating your list. Investors can most times be unpredictable. You may have many of them on your list and still fail to attract the right funds to your business. As such, you need to have more than enough potential investors on your list. According to industry experts, you (as a founder) need to have up to 60 investors on your list when fundraising.
4.Create your outreach message
Now that you have a full list of potential investors, it’s time to start planning how to reach them. First, you need to craft an email for this investor outreach program. You can even go ahead and create a template, which you can always edit and send to as many investors as possible.
When creating your cold email, ensure to follow the best practices:
- Create a positive signal that shows your startup is ready to grow.
- Next, you need to make sure your firm has all it takes to attract the investor you’re cold emailing.
- You need enough intel on the target investor. This is the only way to personalize the email.
- Know exactly how to create cold emails for investors.
- Avoid certain phrases that are unique to scammers.
- Get right straight to the point of your email.
- Avoid pitching your business at this stage and wait until you secure a meeting with the potential venture capitalist.
- Avoid overreaching and sell the dream the right way.
5.Perform Your outreach
Now that you have your emails crafted and sent, it’s time to find other ways to perform your investor outreach services. Below are a few strategies you may consider trying:
- Try visiting investor conferences and events, where you can locate and network with your target investors.
- You can even take advantage of social media to reach out to your potential venture capitalists.
6.Prepare your pitch deck
The next stage in your investor outreach program requires you to create your pitch deck with the right tools and resources.
When creating your pitch, ensure to focus on the following elements:
- Business model
- Market Opportunity
- Your team
- Competitive advantage
- Financial status
As a first-timer, we’ll advise you to hire one of the best investor outreach agencies for this entire program. The right company, such as Spectup, knows exactly how to assist you in strategically carrying out all the aforementioned steps for a successful fundraising campaign. You can visit the official website today to learn more about how Spectup can help you with the perfect Investor Outreach Plan.
