The consequences of emerging technologies on mobile app development

The mobile app development industry is evolving rapidly. Changing consumer preferences, advancements in technology, and a wide range of other factors have a direct impact on mobile app trends. 

Staying up to date with the latest tech trends is the most crucial aspect of success in this space. It helps companies to meet sudden changes in market conditions and consumer expectations. 

In this blog, we will discuss in detail the impact of emerging technologies on mobile app development and how it is transforming the industry. So, without further ado, let’s get started!

Emerging technologies and their impact on mobile app development

Artificial intelligence (AI)

AI is one of the most important mobile app technologies businesses use to build intelligent and smart applications. Integrating AI in apps helps will significantly reduce the errors that are often overlooked by human programmers. It also helps provide a highly personalized experience to your customers, predict their behavior, and increase engagement and sales. 

For instance, apps like Netflix and Amazon use AI to recommend products and shows to users on the basis of their past preferences. Apps like Uber and Google Maps sometimes change their route depending on the traffic conditions. That’s AI. In case you also want to integrate AI into your apps, you can contact top custom software development companies and take advantage of their expertise and knowledge. 

Geofencing

Geofencing is a great way to harness the capabilities of location-based marketing. This technology can help mobile app marketers collect consumer data when they enter or leave a geographic location to target them at the right time. 

Let’s understand this through an example. A business professional or student walks near a computer store and receives a text message that says, “Offer valid for only today! Buy a laptop and get a power bank free!”

As users were walking nearby the store that has a geofence, the users received the marketing message. You can recommend products based on previous in-app customer behavior by integrating geofence technology. This can ultimately help your business gain a competitive advantage, build loyalty, and maximize conversions. 

AR and VR

The global augmented reality market size is projected to reach $88.4 billion by 2026 from $31.97 billion in 2021, at a CAGR of 31.5%. AR is widely used by retailers, healthcare providers, and other industries to create powerful experiences that help them gain a competitive advantage. 

VR is also transforming the mobile app development industry, just like AR. VR can connect with phones, apps, and wearable devices to enhance the user experience and engagement. Virtual reality has made it possible to explore places without actually being here. According to Design News, 29% of manufacturers said there was an increase in their productivity and efficiency since they implemented these technologies. 

Low-code apps

The increasing shift of mobile and web apps to microservices and containerization is popularizing the concept of low-code apps today. Low-code development platforms like Zoho Creator, Mendix, and Appian provide a visual development environment with pre-built connectors, drag-and-drop features, and other tools to create apps faster and more efficiently. 

According to a report, 70% of new applications built by organizations will use low-code, no-code technologies by 2025, up from less than 25% in 2020. 

With low-code mobile app development, businesses can quickly roll out their apps, minimize complexity in development, reduce hiring costs, and maintain a consistent user experience. 

Cloud computing

Cloud computing has a wide range of possibilities in mobile app development. This is a mobile app development trend that you need to keep an eye on in 2023. Cloud storage technology can play a vital role in improving the mobile app’s performance at the user’s end. Apps carry out complex tasks on the cloud and even store data, as opposed to storing information directly on the user’s device. In short, it helps streamline development operations and is also cost-effective. 

Mobile wallets and payments

The way people are paying nowadays using their mobile devices has gone a drastic shift. Mobile payment wallets like Google Pay, Apple Pay, and Samsung Pay are trending upward. According to a recent report, the global mobile wallet market size was valued at $6.2 billion in 2021 and is expected to expand at a CAGR of 27.4% from 2022 to 2030.

Smartphone users have started adopting mobile payments at a fast pace. They have even started utilizing app functionalities for payments on wearable devices that are connected.

Mobile wallets are an important technology that will dominate app development in 2023. Wallet integration must become a standard feature for apps that processes transactions. The mobile wallet integration in apps will grow tremendously in the coming years.  

Conclusion

Well, this was all about the emerging technology trends that will dominate the mobile app development industry. From AI to cloud computing, there are many technologies that will rule the industry and bring a great transformation in terms of revenue and customer satisfaction. In case you want to develop innovative software by integrating the latest technologies, it’s advisable to contact a reputable mobile app  development companies in USA or other locations. The experts can guide you through the process and make your software development journey smoother.