How to launch your brand’s digital identity

Whatever your brand, having an online presence is essential in this day and age. The first thing anyone does when they hear the name of a new brand is plug it into a search engine. If nothing shows up, they might question your brand’s legitimacy. If you’re not doing all you can to make yourself known online, you’re letting your brand down. Fortunately, you can get started in just a few simple steps. 

Create a professional website

For anyone searching for your business, a professional website will be their first port of call. So this is a crucial opportunity to present your brand how you want it to be seen. You can establish who you are, your products or services, and why users should buy them from you.

Where to get started with creating a website? First, choose a reputable web host where you can get everything, from hosting to security, set up in one place, such as Spaceship. Then you need to develop a memorable domain name, something short and easily recalled. After that comes designing a sleek and easy-to-navigate website. You could hire a professional, but content management systems like WordPress make it easy to create a website without much technical knowledge, with thousands of plugins and themes available to help you customize it without any headaches.

Leverage social media 

Like having a website, an active social media presence is essential for every brand. It provides a means to become known more widely and is vital for brand recognition.  If you’re overwhelmed by all the options, you can choose the ones most relevant to your brand’s audience. For example, if it’s more youth-oriented, TikTok and Snapchat will be your best bet, while if it gears a little older, Instagram and Facebook might be better options. Don’t limit yourself to promotional content. Social media is about being relatable, so you should also post content that resonates with people and communicates your brand message. Whether that be memes that are relevant to your brand or inspirational quotes. Not only should you try to post regularly, but engage with your audience too. Like and reply to their comments, especially if they have queries about your brand offering.

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Optimize online business listings

Ensure that people get correct and up-to-date information about your brand when they search your name by optimizing your business listings. A great way to do this is by using Google My Business. This is a service where you can set up a profile for your business and provide all the information people need, from location and opening hours to photos. And you can even manage and respond to reviews. Make sure to write a compelling description with relevant keywords that gets your listing seen by the right people.