Unlock Your Brand’s Potential with Custom Footwear Boxes
The footwear industry is booming with new and versatile ways of packaging. Whether you are a brand that is sustainability-focused or a manufacturer of youthful-looking soles, the unboxing experience of your shoes can truly redefine how consumers perceive your brand.
Custom shoe boxes offer companies a unique opportunity to create a strong philosophy utilizing highly targeted marketing efforts. It helps you present your brand in a versatile yet original way through design that is unique to your business.
Custom packaging gives you the freedom to explore different styles, printing techniques, and finishing and add ones that help create your personalized brand identity. However, when it comes to creating shoe boxes, there are several important factors that must be taken into consideration to ensure it’s functionally accurate and a secure solution for your shoe. Following these best practices is essential to avoid adding features that negatively affect the transportation, safety, and cost-effectiveness of your packaging material.
A practical look into shoe packaging
When it comes to customization, there is no limit to it. From exploring different materials to cut, sizes, shapes, and inserts, you can make a very simple to a very extravagant shoe box. But before you believe that it comes down to personal preferences, you must know that such is not the case.
Did you know that the popular shoe manufacturer Air Jordan rejected 10 different designs for their shoes before they finalized the 11th version of what was known as an accurate and functional representation of their product? What you learn from this about the packaging is that while you can add stylish handles or shape it like a panther, none of it is effective if it affects the functionality of the box and doesn’t serve its one true purpose: securing the product.
From a practical standpoint, shoe boxes need to look premium whole being durable and sturdy enough to maintain the shape and quality of the product inside. Whether it is the product box or the shipment box, packaging material needs to be tested for temperature, crush resistance, and its ability to retain shape during handling and transportation. All of this is achievable while securing a fully luxurious and premium aesthetic for your box that attracts the attention of your customer in no time.
Here are a few practical tips that will help you design the perfect shoe box for your brand:
- Keep it minimal
By minimal, we do not mean having a simple non-designed product that adds no aesthetic value to your box, instead a simple yet exquisitely designed box that represents the best of your brand. Play with the logo, and enhance it using finishing such as foiling, spot UV, or emboss. Use rigid material to strengthen the box and add a premium feel to it. Be sure to use colors that are easily related to your brand and are not either too loud or too simple to miss.
- Branding Messages
Packaging boxes are an excellent way to market your brand. You can make use of interactive brand messages through custom inserts, inside the box packaging, pattern or text-based butter sheets, or adding customized labels inside the box. In addition to that you can add illustrations, patterns, characters, and creative messages that align with the branding practices and philosophy of your company.
- Effective use of space
One of the most important things to understand about the packaging is the use of space. Every inch and millimeter counts when it comes to the dimensions of your box. To begin with, it highly affects the cost per unit. If you are planning to execute your packaging job in a cost-effective manner, it is best to make accurate measurements and utilize space in an efficient manner.
Many packaging specialists recommend optimizing space according to the shape and size of the product. Reports show that efficient use of container space helps brands save millions on their packaging expense.
Apart from cost, space utilization also helps brands reduce wastage and control the impact on the environment. It improves the unboxing experience of the customer when the box is designed according to the shape and size of the shoes.
- Consider Sustainability
Several of internationally renowned shoe brands have switched to sustainable materials for their packaging. The growing awareness about efforts to reduce the impact of business practices on the environment now gives you the unique opportunity to play your role and utilize materials that are not only environment-friendly but equally effective in terms of quality, functionality, and durability. You can combine sustainable materials with other paper boards to ensure your shoes are both safe and helping the environment. Brands such as the mailer box can help you use the naturally brown kraft on the inside and premium white cardboard on the outside to ensure your shoe boxes are both aesthetically pleasing and consciously sourced.
Conclusion
Customized shoe boxes are to be made with research and mindfulness. If you are seeking a packaging supplier, it is best to refer to experts like no issue, the mailer box, and pack help to ensure you make the best use of materials, printing techniques, and more.
